Pet product spending under pressure in 2027

Consumers expect to become more selective about their spending on pet products in 2027, according to NielsenIQ's latest global consumer outlook.

The ̔Consumer Outlook: Guide to 2027’ indicates a negative balance of six percentage points between consumers expecting to increase and those planning to reduce their spending on pet products over the coming year. The figure reflects future spending intentions rather than actual sales developments.

Pet products nevertheless perform better than several other consumer goods categories, including non-alcoholic beverages (−8 percentage points), dry and canned groceries (−10) and frozen food (−16). Fresh produce (+14) and health and wellness products (+2) are among the few categories with a positive balance.

The report also identifies increasing polarisation between discount and premium products. Across 26 measured markets…