MasterZoo expands omnichannel business

Ukraine’s largest pet retail chain MasterZoo is accelerating its digital transformation with the launch of a redesigned online store and its first mobile app, according to a press statement by the company. The investment forms part of a broader strategy to build an integrated omnichannel retail ecosystem, connecting e-commerce with a network of more than 200 physical pet shops across 40 Ukrainian cities.

The growing importance of e-commerce is reflected in the company’s sales figures. Online sales accounted for an average of 15 per cent of MasterZoo’s total sales in 2024, rising to 18 per cent in 2025 and reaching 25 per cent in 2026.

Rather than developing e-commerce as a separate business channel, MasterZoo is integrating digital services into its entire retail operation. Physical stores already serve as collection and product reservation points. In the future, selected locations are…