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Zoomark Days

Italian pet industry discusses future challenges

A panel discussion at the Zoomark Days Industry Insights in Milan, where industry representatives discussed current challenges and the future of the Italian pet market.(Source: Vegetti)
A panel discussion at the Zoomark Days Industry Insights in Milan, where industry representatives discussed current challenges and the future of the Italian pet market.
13.10.2026
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While Pascale Sonvico, Exhibition Manager at Zoomark, is set to discuss the future of international pet trade shows at the International Pet Conference in Copenhagen today, Tuesday, Zoomark looks back on its latest Industry Insights event. Over 100 representatives from companies in the Italian pet market gathered in Milan on 30 September to discuss the sector's new challenges, as the pet fair organizer reports in a press statement.

‘With the Zoomark Days, we wanted to get even closer to companies and industry professionals, forging connections between them and sharing knowledge with those who work in this sector on a daily basis,’ explains Sonvico.

Organised in collaboration with the Italian trade magazine PetB2B, the event combined vision and commercial innovation, regulatory analysis and an assessment of the challenges and opportunities currently facing the market.

Market growth and

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