Collar Company’s ‘Puller’ honoured

The Ukrainian company Collar Company has been honoured at the ‘Pet Age Vanguard Awards 2026’ for its dog training device, the ‘Puller’. With these annual awards, the trade magazine Pet Age recognises innovative products and companies that are helping to shape the future of the international pet industry.

According to the company, the editorial team selected a total of 40 innovations for the 2026 edition. The Puller, developed in Ukraine, is among the award-winning products alongside Fluval (recognised for advanced aquatic and pet care product innovations), Nina Ottosson by Outward Hound (honoured for interactive puzzle toys that stimulate pet intelligence), Sleepypod (acknowledged for safe, high-quality pet travel and carrier solutions) and Frozzys (featured for specialised yoghurt and gut-health treats).

Puller is a patented training device consisting of two rings. It is designed to support dogs’ daily exercise, promote stamina and coordination, and strengthen the bond between pet and owner. The product also forms the basis for the international dog sport ‘Dog Puller’ and is now used by dog owners and experts in numerous countries, explains Collar.