Waudog becomes a sponsor of FC Chernihiv

The Ukrainian pet brand Waudog, a brand of the Collar Company, is the official sponsor of the professional football club FC Chernihiv. As part of the partnership, the company is launching its own collection featuring the club’s logo.

Waudog describes the collaboration as a new approach to combining pet products with football and fan culture. The collection comprises pet accessories that incorporate the official club colours and the visual identity of FC Chernihiv.

The products are also designed to meet Waudog’s characteristic standards of functionality and durability. The collection was unveiled by FC Chernihiv players alongside their dogs.

According to The Collar Company, this makes Waudog the first pet brand in Ukraine to officially sponsor a professional football team. Through this partnership, the company aims to position pet ownership more firmly as an integral part of football fans’ lifestyles.