The Cat Show Live expands to London

The Cat Show Live is heading to the capital for the first time, with its inaugural London event confirmed for Excel London on Saturday 22 May 2027. Trade, partnership and commercial applications have opened today, following two years at the NEC Birmingham (with a third due this September).

The organisers are offering 100 trade exhibition spaces, including 25 Market Place slots reserved for independent retailers, artisans, start-ups and sole traders. The show expects 7,000–8,000 visitors, 200 cats, 18 rescue organisations and 100 brands across two live education theatres, with international speakers and veterinary professionals. Public tickets go on sale on 13 September 2026, the day after the next Birmingham event on 12 September.

Co-founder Samantha Marsh said London had ‘always been part of our long-term vision, but we knew it had to be built on solid foundations', pointing to the platform's evolution into a year-round operation reaching more than two million online views a month. Fellow co-founder Peter Banbury added that businesses now want ‘measurable engagement, authentic partnerships and opportunities that deliver value throughout the year'. Trade enquiries are open at thecatshowlive.co.uk/participate.