Carefresh launches its ‘Gives Back’ initiative

Carefresh, one of the leading brands of bedding in the small pet supplies sector, has officially launched the eighth edition of its annual charity programme, ‘Carefresh Gives Back’. Through this well-established initiative, the company provides targeted support to small animal rescue centres and animal shelters in the USA and Canada. The aim of the campaign is to ensure a clean, comfortable and healthy environment for small mammals in need during their stay at rescue centres, whilst at the same time sustainably promoting the adoption process within the specialist retail sector and the animal welfare community.

The campaign concept relies on the active involvement of the public. Until 31 May, consumers and animal shelters were able to nominate their favourite local rescue centres. Once this phase had ended, the selected organisations were provided with substantial in-kind donations in the…