Pet Brands partners with Julius-K9

The UK-based, pet product developer and global distributor Pet Brands has announced a UK licensing partnership with the canine harness expert Julius‑K9. According to a media statement, the aim is to expand the Julius-K9 portfolio beyond its iconic IDC Powerharness line into a premium range of pet accessories, toys and technical outerwear.

An all-weather technical dog coat range, a heavy-duty toy collection and coordinated accessory ranges engineered to complement existing harness systems will be launched at the UK trade exhibition Pats 2026, taking place from 27–29 September at the NEC Birmingham.