Roam Pets appoints New Head of Sales

Roam Pets, a Pet Sustainability Coalition Accredited Company, has announced the appointment of Elsa Zimmerer as its new Head of Sales in a press release. Zimmerer is a seasoned sales executive with over 30 years of experience in the better-for-you CPG and health & wellness space, and widely known for driving national account growth, leading high-performing teams, and launching successful innovations that have delivered multi-million-dollar gains, it says. She brings deep national account expertise and a proven ability to build and scale sales partnerships with brokers, retailers, and field teams to accelerate distribution of Roam’s novel, ethically sourced pet proteins. The sales expert was hired to accelerate Roam Pets’ mission to help balance animal populations to protect vulnerable ecosystems and help build more resilient local food systems.

‛Joining Roam Pets as Head of Sales is a meaningful next step in my career in better‑for‑you nutrition,’ said Zimmerer. ‛What sets Roam apart is our commitment to sourcing novel proteins that are naturally and humanely raised, and selected with the planet in mind. These snacks aren’t just nutritious for pets — they represent a new level of sustainable pet food innovation. I’m energized to help bring these solutions to pet parents who want healthier options for their animals and a healthier future for our planet.’

Roam Pets focuses on novel proteins such as ostrich, kangaroo, crocodile, and venison, meaning they are proteins not commonly used in conventional pet food, such as beef, chicken, or pork. They are harvested to maintain biodiversity and a thriving ecosystem, without the intensive feed, housing, or input associated with industrial farming, which can result in a fraction of CO₂ emissions of conventional livestock production.

‛We are thrilled to welcome Elsa to the Roam Pets leadership team,’ said Dean Triandafellos, CEO of Roam Pets. ‛Her track record, passion for building brands, and commitment to better-for-you living align perfectly with our mission. Elsa’s leadership will be instrumental as we continue expanding our national footprint by bringing truly unique proteins to pets and pet parents across the country.’