Zignature dog food launches two core lines

Pets Global, Inc., the independently owned pet wellness company behind Zignature, has announced a major evolution of its dog nutrition portfolio with the launch of Zignature Essence and Zignature Inception. According to the company, the move streamlines its Family of Brands into two core Zignature lines and brings some of its most popular Essence and Inception recipes under one trusted name.

The relaunch introduces 12 new dog food recipes – three dry and three wet diets for each line – designed to balance clean ingredients with real-world affordability. Zignature Essence is positioned as the pinnacle of Zignature nutrition, offering ultra-clean, high-protein, limited-ingredient recipes formulated without legumes, potatoes, corn, wheat, soy, by-products or artificial additives.

Zignature Inception has been reformulated to deliver limited-ingredient nutrition with wholesome grains at an approachable price point, using high-quality meals and real meat first. According to Pets Global, the updated ranges simplify its brand story while expanding choice for retailers and pet parents.