Nulo takes off in Italy

Nulo, a premium pet food brand, is bringing its recipes to Italy for the first time. The products are now available nationwide and can be found on the shelves of Arcaplanet, the country's leading pet retailer.

Guided by its mission to ‘Fuel Incredible’ – providing the best possible nutrition – Nulo stands out for its innovative approach to pet nutrition, based on recipes that are high in protein, low in carbohydrates and contain functional ingredients.

The launch of Nulo in Italy is a strategic move: the company has opted for local production and is working with Italian partners to ensure quality, freshness and sustainability. This decision also strengthens the connection with Italian consumers, who are increasingly paying attention to the origin and quality of the products they choose for their pets.

Arcaplanet, the market leader in pet care with over 2.6 million loyal customers and more than 600 points of sale throughout the country, is a strong partner in introducing Nulo to Italian consumers. The range will be available in a wide selection of Arcaplanet stores and online at www.arcaplanet.it, while the e-ordering system will ensure availability to order throughout the national network.