Two large pet supply companies from Poland and the Czech Republic are strengthening their cooperation: Under the agreement, the Aquael Zoo chain will gain 82 new stores, making Aquael the largest polish retailer of pet supplies.
‘Together, we will operate a chain over 120 stores on the Polish market, making us the second-largest pet retailer in Poland’, says Janusz Jankiewicz, founder and owner of Aquael. ‘The strategic agreement will also allow us to strengthen our leading brands in the Czech and Slovak markets through increased presence in the Super Zoo chain.’
Dušan Plaček, owner of Plaček Group, added: ‘Part of our long-term strategy is to replace some imports from the Far East with products manufactured within the European Union and expand more our main concept of Super Zoo. Aquael is the ideal partner to help us achieve this goal.’
Aquael, a Polish company with more than 40 years of tradition in manufacturing and retail, and Plaček Group, the leading pet retail operator in Central and Eastern Europe, have entered into a strategic cooperation agreement. Under this agreement, both groups will significantly strengthen their cooperation. Plaček Group will increase its purchases of Aquael’s products, while Aquael will expand its range by purchasing Plaček Group’s strong pet food brands such as Ontario, Elbeville, Prospera Plus, and Rasco Premium for Aquael Zoo retail network.
As part of the agreement, 82 Kakadu stores in Poland will be transferred to Aquael. Plaček Group will continue to operate in Poland as a retailer under its flagship Super Zoo concept, focusing exclusively on large-format stores of 500-1,000 m² in major cities. Both companies have a decades-long and very fruitful history of cooperation.