PetQuip Awards 2025 honours winners in Birmingham

From innovation to ingenuity, this year's 16 categories of the PetQuip Awards highlight products, companies and individuals that deliver excellence in the pet industry. The winners were honoured at the PetQuip Awards Dinner, held in conjunction with the Pats trade show in Birmingham, where over 300 suppliers, retailers and industry professionals celebrated.

According to the organisers, the winners reflect the extraordinary diversity and creativity that make the pet sector so dynamic – from ethical, groundbreaking products to outstanding customer service and community impact. ‘The standard of entries this year was remarkable,’ said Joe Denham, managing director of PetQuip. ‘Our finalists represent the best in the industry and we can't wait to celebrate their success.’

The awards were judged by a panel of experts from across the pet industry, and for the first time, an award was also presented for the UK Online Retailer of the year.

This year's winners include:

- Supplier of the year (sponsored by Pet Sourcing Fair China): Law Print & Packaging

- Business Service Provider of the year: Behavet

- Most Promising Start-up (sponsored by Interzoo): LitPet Supplement

- Product of the year (sponsored by PPM) Food & Treats: Veggie Superfood Boost by Dougie

The full list of this year's winners and all further information about the PetQip Award can be found here.