Merger of Sera and Interpet completed

The Sera Group is pleased to announce the successful completion of the integration of Interpet, Blagdon and Aquagarden. Effective 1 July, the three long-established brands are now officially operating under the umbrella of the Sera Group, the company reports in a press release. The goal of the combined family businesses, with over 120 years of combined experience, is to to offer customers in Europe and beyond an even more comprehensive and innovative product range. 

Sera brings its established market presence in Europe and a high-quality range of feed and care products to the table. Interpet complements the portfolio with innovative technical products and a strong market position in the United Kingdom. The well-known brands Interpet, Blagdon and Aquagarden provide additional diversity and new impetus, the press release continues.

The merger will significantly expand the product range, particularly in the pond sector. Customers will benefit from a wider selection that combines the expertise of both partners, says Sera. This will benefit not only all aquarium and pond enthusiasts, but the entire pet industry.