Felix and Robbie Williams are continuing their campaign

Nestlé Purina Pet Care Europe has announced that the cat food brand Felix and global superstar Robbie Williams are teaming up again to star in a new TV advert and mini movie as part of the latest 'It's Great to Be a Cat' campaign across Europe.

Williams has also recorded an original song for the campaign that celebrates the personality traits of cats that we admire. The aim is to inspire people to embrace these traits in their own lives. From their mischievous and playful nature to their free-spirited and authentic approach to life, cats certainly have attitude.

In another first, Felix is hitting the road as the headline sponsor of Robbie Williams' 2025 European Tour, bringing together the cat food and music industries like never before. The tour kicks off on 31 May in Edinburgh, Scotland.