Agria launches campaign across Europe

Doing good together: The digital Agria Dog Walk took place from 1 to 4 May and was a participatory event in which teams of dogs and humans across Germany could demonstrate their enjoyment of exercise, creativity and togetherness. Under the motto 'Dance into May for a good cause', the Sweden-based pet insurance company invited people to get active — a call that paid off. For every registration, Agria donated 5 euros to Tiertafel Düsseldorf, a German animal welfare organisation, raising a total of 4 025 euros.

Tiertafel Düsseldorf supports pet owners in financial difficulty by providing food and accessories. This enables animals to stay with their families even in difficult times.

A continuation of the digital event is already being planned for next year. According to the insurance company, the Agria Dog Walk now takes place in numerous other European countries, including Sweden, Great Britain and France, and brings together thousands of dog owners every year for a good cause.