Musti reported growth

The Musti Group has announced that 2025 is developing according to plan so far. The Nordic retailer's consolidated sales totalled 119.8 mio euros, marking a 11.8 per cent increase. This growth can be attributed to the acquisition of Pet City and the recovery of markets in the Nordic countries.

The number of stores increased to 414 (compared to 344 in 2024), primarily due to the Pet City acquisition.

The total number of customers increased to 1.853 mio (1.835 mio), primarily due to measures aimed at gaining market share in the recovering market.

Online sales remained robust, reaching 28.7 mio euros (27.0 mio euros) and accounting for 24.0 per cent (25.1 per cent) of total sales.

“Our strategy of investing in new stores and appropriate advertising activities is paying off. We plan to strengthen customer loyalty in the Nordic market and apply the knowledge we have gained in new markets", explains CEO David Rönnberg. “The implementation of our concept in the Baltic markets is progressing successfully, and I am confident that we can use the knowledge we have gained to improve our approach as we explore further expansion opportunities that will give our growth additional momentum.”

Despite weaker demand last year and uncertainty in trade policy, the Musti Group is convinced that the long-term market trend towards pet ownership will continue. Based on the latest data, the specialist expects the market to recover and return to the long-term trend.