Musti Group announces record sales

Musti Group, the leading Nordic pet care specialist and part of the Sonae Group, closed financial year 2025 with record net sales of €508.9 mio ($590 mio), a 14.4% increase on the prior year's €444.9 mio ($516 mio). On a comparable basis, stripping out the contribution from acquisitions, net sales grew 6.4%, whilst like-for-like growth across existing stores and online came in at 3.3%.

Store sales rose 17.5% to €383.9 mio ($445 mio), supported by network expansion and like-for-like store sales growth of 3.2%. Online sales climbed 6.4% to €116.4 mio ($135 mio), representing 22.9% of total net sales. Average annual spend per loyal customer increased to €220.4 ($256), up from €209.1 ($243) the prior year, with the loyal customer base holding broadly stable at 1.87 million. Own and exclusive brands, which carry margins typically 10–15 percentage points above global brands, accounted for 51.3…