Ruinemans Group takes over Raw4Dogs

Premium Petfood Brands (PPB), a leading player in the Benelux pet food market, is transferring the Raw4Dogs brand to the Ruinemans Group. This strategic move will enable both parties to strengthen their position and seize new opportunities, announced Frank de Goey, General Manager of the Ruinemans Group.

With the recent acquisition of the organic brand Yarrah, PPB has decided to continue to focus on the growth and innovation of its core brands Smølke, Rodi and Yarrah. As the distribution requirements of Raw4Dogs, known for its high-quality raw dog food, no longer fit the PPB model, it was decided to transfer the brand to the Ruinemans Group.

According to the press release, the Ruinemans Group offers significant added value in this area with its specialised distribution network. The acquisition will enable Raw4Dogs to develop further in the raw food segment and strengthen its market position.

The Ruinemans Group has been active in the European market since 1955 and has established itself as a supplier of a wide range of ornamental fish, dog snacks and related products. With an extensive direct sales network, the company supplies over 1 500 pet shops in the UK and abroad every week.