Peter Pritchard moves to Woof and Brew

Peter Pritchard, former chief executive of the store chain Pets at Home, has joined the board of the British pet drinks business Woof and Brew, according to trade media in the UK. Pritchard is currently chairman of Arcaplanet, Italy’s leading pet supplies retailer, and on the management of Voff Premium Pet Food.

Based in St. Ives, Cambridgeshire, Woof and Brew was established in 2012. It has recently launched in the USA. Pritchard is joining the company as investor and director.