Fressnapf launches new Future Store generation

At Fressnapf a new Future Store generation has been launched. The retailer hopes that the new store concept, which is to be rolled out gradually across Europe in the next few years, will create a bigger shopping experience, greater interaction, improved customer guidance and a clearer overview of the retail area.

“The new concept is intended to elevate Fressnapf to a new level,” explains Oliver Windhaus. As vice president of corporate store design at Fressnapf, he assumes a significant share of the responsibility for the concept of the new Future Store generation.

After establishing the basic outline of the concept in summer 2021 when the Fressnapf XXL pilot store opened in Krefeld, the retail group has been refining the details in the last few months. To this end it has opened other pilot stores in various locations.