Benelux rebrands to become Kinlys Group

The Belgian wholesaler and pet food manufacturer Benelux has rebranded to become the Kinlys Group. The company appeared in its new guise at the Anido show in Kortrijk for the first time.
Benelux points out that the new name Kinlys seems more appropriate to reflect the values and the international character of the company, which distributes its products in over 50 countries. The "Passion for Pets" slogan of the company will not be affected by the rebrand.