Eheim will not exhibit at Interzoo

The aquatic products company Eheim has decided not to take part in the upcoming Interzoo fair. "The decision is part of a clear strategic orientation to become more involved outside Germany and even in regions outside Europe, and thus invest in new growth areas," a company press release stated. Although Interzoo was rated as a top-class international event, the company had decided to look at new growth opportunities in which to invest its planned budget for 2016.
"The strategic investments that we are making this year include attending all the local trade fairs that are important to us in Europe as well as in the USA and Asia. In addition, we are working hard on completing our new pond portfolio with key accessories and equipment," commented Eheim managing director Gebhard Wagenblast.