Tetra is brand of the century

Every three years, publisher Florian Langenscheidt and the publishing house Deutsche Standards issue a new edition of the compendium “Brands of the Century”. It provides a concise overview of the premier class of German brands and the respective histories behind 250 leading companies. In the “Brands of the Century - Stars 2016” edition presented in Berlin on 24 November, Tetra is one of the “Stars 2016” and was again voted “Brand of the Century”. The company sees this award as both confirmation of its comprehensive brand strategy and as an incentive for the future.