Petsafe launches interactive digital product guide

Setting a new industry standard and following on from extensive research and development, the global pet product expert PetSafe is launching a new digital product guide at Interzoo. Fully interactive and containing detailed information on the PetSafe range of products, the digital product guide will be accessible through Petsafeproductguide.com and will also be available as an app from iTunes and Google Play Stores. The move to “go digital” with the PetSafe product guide will bring the brand and its products to life. PetSafe customers now have an opportunity to view and use the guide across a range of devices. In addition, the digital product guide will function as a standalone version, independent of a web connection, providing an inspiring and interactive viewing experience. Usefully, product videos will now be included in the product guide, as well as other instructional videos for a range of PetSafe products through the PetSafe YouTube channels. The guide can also be shared through social media channels. Brad van der Veen, international vice president, Radio Systems Corporation says: “We are hugely excited about the launch of the PetSafe digital product guide and have pushed the boundaries to ensure that it’s fully interactive and highly user friendly. It still contains wide-ranging information on the PetSafe range of products, but by moving online we’ve been able to make it a truly interactive experience with new features such as product videos, instructional clips, full product specifications and product operating guides. The move to go digital with the guide is a new direction for us and we’re really looking forward to launching it at Interzoo.” www.petsafe.net hall 6, stand 148