David Stafford is the new marketing manager at New Era Aquaculture, the UK-based fish diets manufacturer. He aims to play his part in the company becoming the 'must have' brand for more stockists and aquariums across the globe when feeding fish. Nottingham-born David is a fellow of the Institute of Sales and Marketing Management and his last appointment was as an account manager with a Sheffield-based advertising agency. He has wide-ranging experience in sales and marketing management within the automotive, energy and engineering industries. At New Era, David Stafford will be responsible for all promotional activities including advertising, promotional material, exhibitions at home and abroad and supporting distributors and retailers.