Retailers across Europe are introducing more and more private label products with higher quality, greater innovation and better packaging. The Private Label Manufacturers Association (PLMA) has created a new programme, the International Salute to Excellence Awards, to honour these retailers and their products. The first International Salute to Excellence Awards will be announced at PLMA’s “World of Private Label” trade show seminar programme, which will take place on 20 and 21 May in Amsterdam. The winning products will be announced at the PLMA seminar programme on 19 May, one day before the trade show opens. PLMA president Brian Sharoff and Kitty Koelemeijer of Nyenrode Business Universiteit will moderate the Salute to Excellence Awards presentation.