Royal Canin coming to Interzoo after all

Royal Canin is now intending to take part in Interzoo after all. The pet food manufacturer has registered for the world-leading fair for the pet supplies sector in Nuremberg as a co-exhibitor with BTG Beteiligungs GmbH, which will be located in hall1 on stand 337. In discussions with BTG the opportunity arose for the company to be represented on a comparatively small show area. “We viewed this offer as an opportunity to demonstrate our close cooperation with BTG,” says sales and marketing manager Steven Sagrodnik. Interzoo will also provide a platform for unveiling a completely new product line. Halfway through last year, Royal Canin announced in a press release that it would not be appearing as an exhibitor at Interzoo in 2014. One of the reasons given by the company for its decision was that the large amounts invested in Interzoo would not go down particularly well with its partners in the pet supplies trade.