Futterhaus aims to introduce online terminals

The German pet store chain Futterhaus does not intend to launch an online store in the foreseeable future. “As yet there is no concept in the pet supplies sector that functions properly while delivering profits,” says Futterhaus deputy managing director Andreas Schulz. Futterhaus aims instead to concentrate on the bricks and mortar trade and improve the quality of its stores further. The retail firm intends, however, to install online terminals in selected pilot stores this year to enable customers to order products that are not in stock in the store. Customers can have these products delivered to their home or collect them from the store themselves. A key element of the sales concept continues to be the catalogue “Tierisch Schöner Leben” (“Live a More Beautiful Animal Life”), which comes out twice a year and is displayed in the stores. This is intended to stimulate the interest of customers in new product ranges.