The WPA described Rolf C. Hagen as “one of those select few who gave so much back to the industry he loved”.
>Hagen’s late chairman is currently the only person in the industry to be honoured with three major Lifetime Achievement Awards: the American Pet Products Association Hall of Fame Award in 1999 (this award was also renamed the Rolf C. Hagen Award in 2012); the Pet Industry Distributors Association Lifetime Achievement Award (2004) and the Jiro Matsui Award of the World Pet Associations (2013).
The Matsui Award has been presented 31 times since its inception in 1969, with 2012’s winner being Paul Jolly, vice president of Petco Animal Supplies, executive director of the Petco Foundation and co-founder of PAWS LA.













