American pet owners live in the company of 116 million fish, birds, small animals and reptiles. This is the result of “Pet Population and Pet Owner Trends in the U.S”, a new report from the market research firm Packaged Facts. These pet owners represent big business for the pet industry. They groom and board their birds, buy toys for their iguanas, purchase medications for their turtles, take their gerbils to the vet, light and decorate their fish tanks and, of course, buy food for all of the tens of millions of pets that they own besides their cats and dogs. The spending power of owners of pets other than cats and dogs has a significant impact on the bottom line of marketers and retailers of pet products and services, points out Packaged Facts. Want to know more? You can find further information on this topic on the Internet at www.pet-global.com/tradetopics