Keith Aldis has been appointed as the new Chair of the Pet Care Trade Association Board. Keith’s credentials include experience at the highest level of trade and membership bodies. He took over from outgoing Chair Stephen Hampson on 1 May 2012. Until recently, Keith was chief executive of the IT Service Management Forum (itSMF), a global body operating in 53 countries and based in the UK. He has also held a number of executive and non-executive roles in industry.