David Shorthouse has been appointed as area sales manager in the North West of England at Wagg Foods. According to the company, he will help Wagg to invest heavily in growing sales within the independent pet trade sector of both its brands, taking advantage of its ideal positioning in the current economic climate.Previously with Nestlé Purina, Bolton-based David Shorthouse has over ten years of extensive sales experience with a background in production and is an expert in brand growth and account management. He has also previously held positions at plastics manufacturer Dow Corning and distributor Palmer Harvey.