Procter & Gamble produces TV series

With its TV series “Extraordinary Dogs” Procter & Gamble aims to present man’s best friend in thirteen episodes. The series is also intended to offer media support for the relaunch of the “Eukanuba” brand. It is being aired now in 130 countries and according to the company it should show what extraordinary and challenging creatures dogs are. Reminding people of this will also support sales of the premium dog food “Eukanuba”. The episodes are being shown on German television once a week and are each of 30 minutes duration. The series was shot in over 16 countries.