The Central Garden & Pet Company, a marketer and producer of branded products for the lawn and garden and pet supplies market, has announced the appointment of Frank Palantoni as executive vice president and president-pet segment. Frank Palantoni will report to William E. Brown, Central's chairman and chief executive officer. He will play a senior management role at the company, including leadership of the company's pet segment.Since 2006, Mr Palantoni has been chief executive officer of P3 Capital Management LLC, an advisory and private equity firm specialising in consumer goods acquisitions and product development. His professional experience spans 19 years in general management.