PATS has international plans

The organisers of the UK pet supplies show PATS aim to increase their activities for the coming year to target more foreign pet retailers and garden centres. Dedicated agents representing the trade fair in France and Ireland have been appointed. A promotional campaign targeting French and Irish retailers, together with those from the Benelux countries, is also under way, stress the PATS organisers. Furthermore, cooperation with Pet Quip, the international trade association of pet equipment suppliers, and key media supplying Europe as a whole and specific media in PATS target countries has been intensified. The PATS 2011 shows take place at Sandown Park, Esher, on 22 and 23 March and at Harrogate International Centre, North Yorkshire, on 5 and 6 April.