Private equity firm acquires Petra Pet

Some US-based media have announced that Petra Pet Inc. and Petra Vet LLC, known in the marketplace as Beefeaters, have been acquired by a subsidiary of Imperial Capital Group Ltd., a Toronto, Canada-based private equity firm. Financial details of the transaction were not disclosed. Petra Pet develops pet food products for dogs, cats, birds and small animals. The company has been founded in 1986 in North Bergen/New Jersey by Jacob Epper and Steven Mendal. The company’s list of trademarked products includes rawhide and porkhide chews, natural treats, dental chews, and pet nutrition products. According to Pet Business.com, investment banking firm Sperry, Mitchell & Company initiated the transaction, assisted in the negotiations, and served as exclusive financial advisor to Beefeaters.