Mars is expanding its activities in the aquatics sector. In February, it acquired the US company Aquarium Pharmaceuticals. In March, Mars introduced the “Aquarian” fish food brand, which is already highly …
Cat food
Cat food sales in the specialist trade are still experiencing strong growth, thanks especially to dry food. Many companies are launching a stream of new products onto the …
"Growing together by sharing"
Procter & Gamble, one of the world's leading consumer goods companies, has opened wide the doors of its Geneva headquarters to promote dialogue …
Expanding its operations abroad
If Europe is to grow closer together, the development of foreign markets is of prime importance. The German aquatics company Sera has realized this …
Juwel Ladenbau: "Customers have to be able to rely on us"
Its list of satisfied customers includes successful garden centre chains such as Botanic, Jardiland and Magasin Vert in …
André Muller: “The specialist trade must become more active”
In France, the trade in garden pond products is developing slowly but steadily. PET in Europe spoke to the …
Velda: “Ponds are our passion”
With a market share of 75 per cent, the Dutch manufacturer Velda of Enschede is the market leader in the garden pond sector in the Benelux …
Garden pond: A market with a future
As the end of winter approaches and temperatures start to rise again, the specialist trade in many European countries is already prepared for …
Nutro: New single brand strategy successfully launched
Nutro Products Inc. has redesigned its international cat food packaging in preparation for the introduction of a new …
New products - Garden ponds: Lots of new ideas for the garden pond
The garden pond is becoming ever more popular as a hobby and leisure project. In Central Europe in particular, …
A new direction in aquarium design
An aquarium doesn’t always have to be rectangular, as demonstrated impressively by the Italian company Curvet at Glee in Birmingham. Its …
Cultivating coral in harmony with the environment
The French company Amblard is pioneering a new method of coral propagation. The company, which purports to be the European market …
Reliable nose for gaps in the market
JBL is doing well abroad too. The aquatics company from southwestern Germany has more than doubled its export sales compared with last year
Course set for further expansion
Sera France has created the necessary space for further expansion. The French subsidiary of Sera GmbH has extended its head office site in Colmar …
New standards in pet nutrition
The latest innovation of the Iams Company tackles a serious issue: dental problems. The entire line-up of dry adult and senior “Eukanuba” …