Fresh brand indentity

Experiencing our new brand identity live at the exhibition was truly special. The many inspiring conversations, the positive feedback and the enthusiasm of retailers, partners and visitors confirmed us being on the right path,‘ says founder and managing director Markus Fuchsenthaler.

With this relaunch, GranataPet is evolving its brand presence. The revamped logo and redesigned packaging create a modern, harmonious look while strengthening brand recognition at the point of sale.

What remains unchanged, however, is what’s defining GranataPet for more than 20 years now: high-quality recipes, carefully selected ingredients and the commitment to supporting dogs and cats with thoughtfully developed nutrition. The trusted recipes and quality standards that customers value continue to be at the heart of the brand, now presented in a fresh new design.

The base of the product philosophy is the GP7-Concept, which communicates the benefits of GranataPet’s proven recipes in a clearer and more accessible way. It reflects the belief that healthy nutrition is more than the sum of its ingredients. Seven key pillars combine essential aspects of modern pet nutrition and are supported by carefully selected functional ingredients of natural origin. These include the brand’s signature pomegranate seeds, whose unique nutritional properties are protected by GranataPet’s proprietary patent and remain an integral part of every GranataPet product.

Alongside the new brand identity, GranataPet is also expanding its range with new indulgent meals for cats. From July 2026, Delicatessen in Sauce will be the first product line available in the new packaging design. The line consists of six varieties, including three Pure recipes featuring a single animal protein source.

The Interzoo exhibition marked the starting point for GranataPet’s new brand journey. The updated design will be introduced to the market step by step, while additional product innovations for dogs and cats are already in development.

‚We look forward to shaping the future of GranataPet together with our retail partners,‘ concludes Fuchsenthaler.