New breed of support

Bioiberica is committed to helping pet food brands deliver high-quality and competitive products that keep pets healthy, active and thriving.

PET worldwide spoke to Marc Llovera, Strategic Marketing, Animal Nutrition at Bioiberica S.A.U..

What changes are you seeing in the pet nutrition market?

Pets are increasingly seen as family members, and owners expect the same quality, efficacy and scientific standards in pet products that they apply to their own health. This has shifted the market toward premium, evidence-backed foods and supplements that proactively support long-term health, from joint mobility to gut and skin wellness.

Can you give an example of Bio­iberica’s pet health innovation in action?

Collavant n2 native (undenatured) type II collagen is a prime example. Naturally-derived, preservative-free and effective at a low dose (0.4 mg/kg body weight or 25 ppm in feed), it provides clinically-validated joint health support and can be incorporated into a wide range of pet foods and supplements – from tablets and chews to powders and liquids. Collavant n2 also is also developed via a circular economy model, enabling brands to deliver products that meet consumer expectations for performance, sustainability and clean-label.

How does Bioiberica support brands beyond ingredients?

Bioiberica is a true partner with collaboration at the heart of our business, providing technical, regulatory, scientific and marketing expertise to help partners succeed.

This commitment to excellence is reflected in industry recognition. In 2025, Collavant n2 received Frost & Sullivan’s European New Product Innovation Recognition for innovative collagen solutions and became the first collagen ingredient globally to achieve NutraStrong Collagen Verification, an independent third-party certification. These accolades underscore our focus on scientific validation, product integrity and market leadership.

www.bioiberica.com  

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