A diverse range of brands

The company, based in the heart of Europe, today employs 1,500 people and supplies pet food products to more than 90 countries worldwide. This makes the Vafo Group one of the leading manufacturers in Europe.

The presented portfolio includes dry and wet food, snacks and nutritional supplements for dogs and cats. Vafo’s flagship brand, Brit, will introduce its concept ‘For More Tomorrows’, covering complete nutrition as well as specialised veterinary diets.  

Carnilove will present its New Era following a recent rebranding, with a focus on recipes inspired by the natural needs of animals.

Wow will showcase natural premium dog and cat food with a distinctive ‚Wow effect‘, including high-quality wet and dry food, snacks and specialised diets. This segment is complemented by the brands Dog’s Love and Cat’s Love, focusing on natural nutrition.

The United Kingdom brand Pooch and Mutt will be introduced in a new design together with its latest product innovations. Nutritional supplements will be represented by Canvit, including chewable tablets, oils and complementary feed suitable for various feeding approaches such as Barf.

An integral part of the stand is the Private Label Kitchen, where partners can explore how Vafo Group’s experience can support the development of their own brands. The concept covers the full process, from product development and quality management systems to pilot production, palatability testing and design support, offering a comprehensive solution from a single producer.

The presentation offers an opportunity to explore the full scope of the portfolio and to connect with the teams behind the brands. Vafo makes food, snacks and supplements for pets with joy and love to provide the best care.

www.vafo.com

Hall 7, Booth 7-364