Sold-out show floor

Superzoo 2025 concluded in August in Las Vegas, marking a milestone 75th year with a sold-out show floor, new education programming and continued growth in buyer engagement. Held at the Mandalay Bay Convention Center, the event built on last year’s record attendance with sustained, high-level turnout, delivering three days of dynamic product discovery, education and connection.

“Superzoo 2025 exceeded expectations — not only in scale, but in the depth of connections made across the floor,” said Mike Karsting, senior vice president of the organising World Pet Association. “We saw an unmatched level of buyer engagement this year, with purposeful sourcing, real-time deal-making and a renewed sense of community.”

With more than 1,200 exhibitors and over 350,000 square feet (32,500 m²) of exhibit space, Superzoo delivered its largest and most dynamic show floor to date. 22,000 pet industry participants attended the fair with more than 1,200 exhibitors showcasing the full spectrum of pet care, products and services. 474 were first-time exhibitors, including many emerging brands making their market debut, a 50% growth in the Emerging Brands section compared to 2024.

More than 1,100 new products were launched in the New Product Showcase and across the floor. From functional nutrition and grooming to enrichment, tech and live animals, the floor brought together every corner of the pet care market, offering attendees a high-energy, hands-on marketplace for product discovery, supplier meetings and strategic purchasing.

Buyers moved through the show floor with purpose, placing orders, reconnecting with key suppliers and evaluating new products side-by-side. High-interest zones included Natural & Health, Emerging Brands, Live Animals and the always-busy New Product Showcase.

“Superzoo is a good buying show,” said Shelly Housley, Owner of Polly’s Pet Shop, Universal City, Texas. “Vendors are more focused on buying and deals, whereas other pet trade shows seem to be a little bit more of a showcase.”  

Many of the most prominent trends on display came to life through the Showcase, including: Personalized health solutions with functional nutrition and supplements tailored for gut health, aging pets and mobility support; tech-enabled care with wellness trackers, app-connected feeders and tools designed for diagnostics and convenience; mental enrichment with toys, treats and accessories aimed at reducing anxiety and encouraging stimulation across species; and sustainability with products made with recyclable packaging, alternative proteins and planet-conscious sourcing.

Superzoo’s reimagined education program drew strong participation this year, with more than 65 sessions, free Show Floor Talks and new speakers focused on real-world applications.  

Superzoo returns to Las Vegas 12–14 August 2026.