The sales figure equates to growth of over 500 mio euros or 19.8 per cent compared with the previous year. The group thus achieved the greatest growth in its history going back nearly 32 years. It also provides a strong basis for driving development aimed at creating a pet-centric ecosystem. With its ecosystem strategy, Fressnapf is working on a business model in which operations are intended to be more customer-focused, data-driven and controlled by technology. An important step in this process, according to the Krefeld-based retailer, is the launch of its Fressnapf app, which is designed to tailor offers individually to the customers. The company also wants to continue bringing new competencies on board now and in the future.
In all eleven countries in which it operates, Fressnapf says it achieved significant double-digit growth both online and in store. Gross sales in its home market in Germany reached 1.81 bn euros, equivalent to growth in sales nationally of 240 mio euros or 15.4 per cent compared with the previous year. Sales abroad came to 1.36 bn euros, an increase of 283 mio euros or 26.2 per cent compared with 2020.
Over 100 new stores
Fressnapf opened more than 100 new stores last year, but the chain continues to look to the online channel for driving strong growth. Sales here were up by 54 per cent, and the company emphasises that it is now represented both by bricks-and-mortar stores and online in all countries in which it operates. It has also added to its logistical infrastructure with newly opened warehouses in Poland and France.
Fressnapf showed its commitment to animal welfare last year, putting nearly 1.5 mio euros into charitable animal welfare organisations under the auspices of its "Tierisch" initiative. The Krefeld company also provided support for serious emergencies such as the catastrophic flooding in Germany and the Benelux countries.