Fressnapf | Maxi Zoo expands city shopping with new Urban Stores

The Fressnapf Group continues to implement its European omnichannel and internationalization strategy by opening new Urban Stores in Paris and Copenhagen. The compact city-center format brings the Fressnapf │Maxi Zoo even closer to urban pet owners – featuring a curated product range and a seamlessly integrated omnichannel experience, according to a press release.

The new Urban Store format is designed for city life. Developed by the Fressnapf Store Design Team, it was piloted in Copenhagen in 2024. With a retail space of roughly 100 to 200 square meters, they are significantly more compact than traditional Fressnapf | Maxi Zoo locations.

The Urban Stores are modular, flexible, and thus perfectly adaptable to local conditions and architectural characteristics. Each store offers a curated assortment tailored to the needs of urban pet owners, from snacks and grab-and-go items to everyday essentials for dogs and cats, as well as the expertise of local store teams. The in-store experience is enhanced by full digital integration: services such as Click & Collect, digital shelf extensions, and delivery via Wolt ensure a seamless omnichannel service.

‛Urban pet owners want fast and easy access to everything their pets need – without long detours,’ says Rabea Kämper, head of store formats & POS experience at Fressnapf | Maxi Zoo in the press release. ‛That’s exactly where our Urban Store format comes in: proximity, service, and inspiration right in the heart of the city. Our Urban Stores prove that customer experience isn’t about size – it’s about closeness, flexibility, and heart’.