Although speciality retailers were able to extend their market share slightly with regard to pet food, the supermarkets (including drugstores and discount stores) remained in pole position as the main sales channel for pet convenience food. Their overall share of sales was 61 per cent, worth 2.12 bn euros. Pet stores, on the other hand, increased their sales of pet requisites and accessories to 835 mio euros, accounting for 79 per cent of the total and thus remaining the principal distribution channel in this segment.
Plenty of food in the bowl
Once again, the market for cat food was the biggest food segment with total sales of 1.68 bn euros, an increase of 5.3 per cent compared with the previous year. The biggest growth driver were treats (including cat milk), with sales growing by 9.4 per cent to 268 mio euros. Moist food (1.105 bn euros, plus 5.0 per cent) and dry food (307 mio euros, plus 2.7 per cent) also recorded significant growth.
The markets for small animal food, fish food and cage bird food all exhibited a very satisfactory trend in 2020. Food for small animals was the third most popular food after cat and dog food; after increasing sales in the preceding year, it grew again in the classic distribution channels (91 mio euros, up 4.6 per cent). Likewise positive was the market…