Dr.Clauder's was established in Hamburg in 1957. The mill belonging to Dr. Heinz Clauder is now a modern family-run company: Dr.Clauder solutions for pets in Hamminkeln (Lower Rhine) employs roughly 100 people and is active in 65 countries. A love of pets is the reason why Dr.Clauder's develops its products and this love extends throughout the company - there are ten dogs in the offices and nearly every member of staff owns a pet. The motto 'Responsible pet Nutrition' isn't just a slogan, therefore: "Every employee knows from experience what it means to care for a pet," the company emphasises.
The quality and recipes of the products are optimised on an ongoing basis. Dr. Clauder's is certified as complying with the IFS Food Standard. High-quality products also mean that the raw ingredients can be traced back to their origins, a record that creates security and trust.
The product portfolio of Dr.Clauder's offers the right food to suit a wide variety of requirements. These products are processed in line with the latest research findings. It goes without saying that Dr.Clauder's does not tolerate animal testing, and instead of chemical additives only purely natural ingredients are used. A food hotline also exists that customers can use to find out directly from the manufacturer which of over 400 products is best for their pet.
Sustainability for pets
Dr.Clauder's is a specialist brand, with sales and advice only available from a selective network of distributors. This ensures that every consumer always receives the right support. The international sales team is well trained through webinars and live coaching seminars.
The Dr.Clauder's range encompasses dry and moist food, treats, raw food products (biologically appropriate raw food) and food supplements as well as care products.
Consolidated focus on sustainability
Tetra has established a dedicated sustainability council to drive sustainable business practices further and anchor the topic within its …
Sustainability is also one of the primary goals of Dr. Clauder's: "We are creating long-term added value and take a responsible approach to resources," says a company spokesperson. The team is also committed to undertaking social projects for humans and pets.
Retailers benefit not only from the marketing and POS material, promotions, good margins and a close relationship with the sales team; a premium retailer concept is also offered. Every customer request is taken seriously and an individual solution…