In fact, Toeller has lost none of his eagerness, his passion or his sheer boundless creativity, even 28 years after the creation of his company. And he still harbours ambitious plans: well over 100 new Fressnapf and Maxi-Zoo stores are being opened during the year in Europe, while annual sales are set to break the two-billion-euro barrier for the first time.
Focus on abroad
Poland: six new openings up to August increased the number of outlets there to 26. In terms of sales, Fressnapf has grown by over 66 per cent since the beginning of the year.France: with more than 150 stores and annual sales of around 180 mio euros, it is the second-biggest market after Germany. 31 new stores have opened since the start of the year, with at least 15 more to follow by the end of 2018.Italy: the number of stores increased to 95 by August. Sales in the most southerly market of Fressnapf have increased since the start of 2018 by a proud 12.5 per cent.
At the opening of the 1 500th store, Toeller pointed out that online sales at Fressnapf are growing disproportionately as well as sales in bricks and mortar stores. The online shop currently operating in Germany, Switzerland, Luxembourg and Denmark is to be rolled out across Europe in the next few years. Austria has been added to the network at the end of October.