The pet supplies business on the Internet

 A modern design with added valueMera Dog is constantly improving its website and thereby creating special added-value features for its customers. The fresh, modern design of the German company's website with intuitive menu guidance offers customers a wide range of options. As part of this overall package, Mera Dog produces a regular newsletter with lots of useful information about the canine world, it signals promotions and offers high-value vouchers - so more than just product information.www.meradog.comLots of information on one websiteThe new website of UK company Interpet features all of Interpet's brands including "Mikki" for dog and cat grooming, hygiene, training and play items. Visitors to the site will also find indoor and outdoor aquatic treatments, "Blagdon" pond pumps, pond accessories and treatments. The parent company's brands "Nylabone" and "Superpet" are also featured. The site includes a frequently asked questions section plus helpful trade and consumer support details, like a dosage calculator for pond treatments. The customer will also be able to locate the most suitable product for different dog coat types in the "Mikki Grooming" section and much more besides.www.interpet.co.ukVitakraft opts for social mediaGerman company Vitakraft established a brand page at deine-tierwelt.de back in 2009. Now it is stepping up its social media activities, backed by social media monitoring for the "Vitakraft" brand. Over 60 per cent of Vitakraft customers are active on social networks; to exploit this potential, there are now two new fan pages on Facebook for the Vitakraft high-premium food "Vita Life" for dogs and cats, "Vitakraft-Dogs" and "Vitakraft-Cats". They are also accessible to those who are not on Facebook, with opportunities for interaction such as the wall for postings and video content.www.facebook.com/vitakraftdogsConstant companion for cat ownersThe iPhone app "Meine Katzen" ("My Cats") from German pet food specialist Animonda gives cat lovers the chance to have their darlings with them at all times. A profile can be created for each cat containing name, photo and birthday. Using the data entered, the cat's energy requirements can be calculated quickly and easily and individual feeding advice produced. Cat owners will find all the important information on the products recommended plus new delicacies for their beloved pets in the product summary.www.animonda.deMessner moves waterThe German company Mess-ner has been using its expertise in…