Pet products on demand

PFC Europe is based in Rosmalen (Netherlands) and is the western European arm of the international PFC Group. The latter has its origins in the establishment of PFC Finland in Pirkkala in 2006. Other current members of the group are PFC Baltic in Tallinn (Estonia; www.pfcbaltic.com) and the Polish subsidiary in Wloclawek (www.pfcpoland.com). John Sars told PET worldwide: “The Pet Food Consulting Group was established to service the growing demands of the pet industry around the North Sea area.” The company analyses marketplaces, segments and channels carefully in each country and offers the right product selections, private label or branded, to suit the needs of the professional customer. Three-pronged service The services offered by PFC can be split into three categories: The development of private label concepts and products was one of the first activities engaged in by the PFC Group and is an important core competence. Suppliers and manu-facturers, advertising and media companies, and suppliers of packaging solutions and market research are brought together to market and position the pro-duct in the optimum manner. The so-called trading service makes the connection between manufacturers and importers. “We know the manufacturers’ programme and help customers in every stage of the purchase process,” says John Sars. The service covers the entire pro-cess from product selection to final delivery and more. Manufacturers and product inventors are offered support in accessing the European market and finding reliable distributors in various places. Focus on expansion “PFC plans to keep expanding the group, first in Europe and in the rest of the world later,” comments John Sars. The industry ex-pert knows that importing directly from factories in Asia and Europe can be a challenging experience, even for the most successful business people and companies. With its combined experience of more than 20 years in the pet industry, the team of PFC Europe BV can supply them with the products that are in demand. Download: Pet products on demand (PDF file)