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Müller + Pfleger (mp), a company in the Eheim Group, has modernised its range of aquarium combinations in stages over the last few years. The range is expected to be streamlined further by the time of the next Interzoo.
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With an average production capacity of over 150 000 aqua-riums per year, Müller + Pfleger is one of the leading European aquarium manufacturers. To be able to consolidate its position in the market further in the future, the company, based in Rockenhausen in Rhineland-Palatinate, has been very busy in the last few years. It has brought its range together under three model lines at present: “vivaline”, “scubaline” and “scubacube”. Another line that is superior in quality to “scubaline” comprises the models “scubabay” and “W1”, which was designed by the well-known Ligne Roset designer Christian Werner. Further models are expected to follow in time for Interzoo. Range of aquariums The premium range “scubaline” comes in five different sizes and the same number of colour combinations. Practical handles, a so-called soft-close hinge that permits quiet, vibration free closure of the aquarium cabinet doors and a service shelf that serves as a useful storage area show that considerable importance has been attached to convenience with regard to the models in this range. The line includes two models of the “scubaline marine” brand for marine aquariums. A more competitively priced alternative is the “vivaline” series that was first presented at the last Interzoo. Like “scubaline”, all the models are equipped with high-grade Eheim technology, T5 illumination, a closable food aperture and an opening for cables and connections (both integrated into the cover). “vivaline” comes in two finishes – walnut and wenge – and in four sizes. The “scubacube” range comprises further aquarium combinations such as the “scubacorner”, “scubacube” and “scubacube marine” models. Shopfitting Aquarium manufacture, accounting for 70 per cent of sales, is the main business division at Müller + Pfleger, but its shopfitting business is greatly in demand too. Its customer base here includes some well-known pet supplies companies such as Dehner, Hornbach, Qualipet and Zoo Zajac. Müller + Pfleger also works for universities, which have aquariums and artemia containers manufactured among other things in Rockenhausen for their research facilities. The company achieves 70 per cent of its domestic sales with shopfitting, while England, France and Switzerland are its main export markets. In the shopfitting business, aquariums form the most important segment, followed by birds, reptiles and small animals. To be able to satisfy the different requirements of its customers, Müller + Pfleger offers both…
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